About Me
I’ve spent 13+ years in content marketing & journalism, including 4 years as a content lead at a B2B software development agency (the US, EU, & UK markets).
End-to-end content production is my core competency. I take part in crafting a content strategy & ideate engaging formats. Conduct SEO & competitor/personas research. Interview experts & write short-/longform pieces: articles, case studies, landing pages, lead magnets, social media posts, and ad copy. Assess KPIs & oversee the content and performance of junior colleagues.
Having a solid background in TV and online journalism, I’ve developed exceptionally strong interviewing, storytelling, fact-checking, and analytical skills, which I leverage in marketing.
As a journalist, I collaborate with independent Belarusian & international media outlets (the BBC, Onet, Nasha Niva, Imena, Onliner). I write investigations, reports, interviews on health and social affairs (human rights, vulnerable groups, civil society, and charity).
For 6 years, I was a TV reporter and editor on a morning show. Authored and hostesd two special report series, from creating concepts to managing end-to-end video content production.