Maryia Sysoi

AI models of different complexity levels have been in business use at least since noughties. As the technology evolves, data amounts rise, and computational power grows, the AI models are getting increasingly smart, expanding the number of their business applications.AI models are now able to automate, reinforce, and expedite a whole host of processes across industries. These include all kinds of data analysis (from credit scoring and fraud detection to medical diagnostics), customer service and...

As a Magento (or Adobe Commerce) store owner, you've definitely heard the buzzword “headless commerce”. It's a web architecture that implies the separation of a site's backend and frontend. Online retailers are now actively investing in such a transformation.Why? Basically, to ensure the further evolution of their Magento stores in terms of enhanced user experience. The headless commerce approach facilitates the development and plugging of several user interfaces for different gadgets. Now, merc...

A flawless user experience always seems out of reach, but maybe you should revise the methods of chasing it. Businesses tend to skip UX research and make changes either as per best practices from the internet or even their stakeholders' vision. While some measures might work, it's impossible to boost the UX significantly and sustainably with such an approach. It’s the customers who have the final say when it comes to the UX.A thorough UX audit reveals many issues by looking at your product from...

Ever since Google made the page experience metrics a ranking signal, it’s a reason to fret more over SEO rankings, the number of leads, the user experience they get on your website, and, eventually, profit. Each and every website team at some point has seen this unpleasant “Core Web Vitals Assessment: Failed” verdict.As of August 2023, about 55% of websites had trouble passing the Core Web Vitals assessment (data from the Chrome User Experience Report). Probably, many of them don’t even try. But...

There's hardly a single website owner who's satisfied with their conversion rate. But in the pursuit of surpassing either your site's average or established industry conversion limits, it's quite easy to get disappointed in all those best practices the internet repletes with.Raising conversions is truly an uphill battle. Hence, what you need is a solid, thought-through strategy with data-informed decisions. It means conversion rate optimization always starts with an audit. It's a sizeable chunk...